VERONICA BRICENO
ABOUT ME
I'm a performance marketer with 8+ years of experience driving digital acquisition and paid media strategy for global brands, with a focus on e-commerce. I specialize in combining analytical rigor with strategic thinking to build campaigns that scale efficiently, meet KPIs and deliver measurable business growth.
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Having worked at global agencies including Havas Media and Dentsu, I’ve led paid media initiatives across brands. I have managed multimillion-dollar campaigns across search, retail media, and digital performance channels in North America, LATAM and EMEA markets.
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Verticals: Retail, E-commerce, Beauty, Personal Care, CPG, Food, Luxury, Travel, Hospitality, Pharma, Tech, Real Estate.
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PERSONAL STATEMENT
I’m passionate about the intersection of performance, creativity, and digital innovation, with a growing focus on broader integrated media and growth marketing strategy. I'm recognized as a trusted team member to colleagues and senior-level directors, as well as a manager invested in the growth of my direct reports. I maintain in-depth knowledge of the latest digital marketing trends and industry best practices.
PORTFOLIO
SOCIAL CONTENT CREATION
SKILLS
My skills include paid search, ecommerce media, analytics, testing, forecasting, reporting and insights, project management, managing direct reports and cross-functional strategy, with an increasing focus on integrated digital marketing and broader customer acquisition strategy.
TRICKS OF THE TRADE
SKILLS
GOOGLE ADS
PAID MEDIA
CONTENT CREATION
PROJECT MANAGEMENT
META ADS
SOCIAL MEDIA
BRANDING
REPORTING & INSIGHTS
CREATIVE DIRECTION
AUDITS
MARKET ANALYSIS
COPYWRITING
PROFESSIONAL HISTORY
SR MANAGER PAID SEARCH, DENTSU
AUGUST 2021- PRESENT
Managed paid search account for large clothing retail brand across NA & EMEA markets, as well as two direct reports.
SR SEM ANALYST, HORIZON MEDIA
OCTOBER 2019 - AUGUST 2021
Managed paid search and retail media for a variety of clients, including CPG, beauty and luxury brands. Managed platforms including Google/Bing Ads, Amazon Ads, and Criteo.
PAID SEARCH SPECIALIST, HAVAS MEDIA MIAMI
NOVEMBER 2017 - OCTOBER 2019
Managed and optimized paid search accounts in Google Ads, Bing Ads, Native Ads, and Meta Search advertising. Managed clients in pharma, hotels, luxury goods, consumer package goods and more for LATAM, U.S. and European markets.
DIGITAL CONTENT & SEO, SKYSCANNER.COM
Drove user acquisition and product activation through unpaid growth initiatives including SEO, content, analysis, and more.
SEPTEMBER 2016 - AUGUST 2017
EDUCATIONAL EXPERIENCE
B.A. INTERNATIONAL STUDIES, FOCUS IN MARKETING UNIVERSITY OF MICHIGAN - ANN ARBOR
COURSE HIGHLIGHTS
Marketing Management, International Marketing, New Product Management, International Business Strategy, Statistics, Communications: Media and Its Processes.
2008-2012
BRAND & PRODUCT MANAGEMENT, IE UNIVERSITY
An overview of brand and product strategy.
2021
RETAIL MARKETING STRATEGY, WHARTON UPENN
Retail marketing with a customer-focused approach to create a marketing strategy to deliver real customer value.
2021
DIGITAL MARKETING NANODEGREE, UDACITY
2019
Digital marketing course focusing on content creation, social media, search, Adwords & Facebook campaigns. Additionally covers display and video ads, email marketing, and Google Analytics.
SOFTWARE
GOOGLE ADS
EXCEL
META ADS
AMAZON ADS
POWERPOINT
SKAI/PACVUE
TABLEAU
SCREAMING FROG/AHREFS
ASANA/JIRA/ TRELLO
INTERESTS
TRAVEL
TECH
TV & FILM
CREATIVITY
FASHION
ART & DESIGN
BRANDING
ECOMMERCE
SPORTS
SPORTS
HEALTH & WELLNESS
SUSTAINABILITY
BOOKS
Lao Tzu
"The journey of a thousand miles begins with a single step."
